The logo is not just a graphic, but an organization's identity -its work area, its philosophy, its fundamental values, and so on. It is commonly believed that designing a logo is one of the most important areas of graphic design and is therefore considered to be the most difficult area to achieve.
A good logo is distinctive and not subject to misunderstanding by consumers with other logos, it is practical and can be used in several different contexts while preserving its identity. A good logo can remain effective, tiny or large repeated, should work in full color, but also in two color (black and white), spot color or half tone.
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